Energizing Ethical Recycling Intention Through Information Publicity: Insights from an Emerging Market  Economy

Plastic consumption is an important aspect of contemporary living, and studies that systematically examine consumers' plastic waste recycling intentions from an ethical perspective are scarce. Considering the severity of plastic waste recycling problems globally based on the stimulus-organism-r...

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Bibliographic Details
Subtitles:"Special Issue on Ethical Consumerism in Emerging Markets: Opportunities and Challenges"
Authors: Mehmood, Khalid (Author) ; Iftikhar, Yaser (Author) ; Jabeen, Fauzia (Author) ; Khan, Ali Nawaz (Author) ; Rehman, Hina (Author)
Format: Electronic Article
Language:English
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Published: Springer 2024
In: Journal of business ethics
Year: 2024, Volume: 191, Issue: 4, Pages: 837-863
Further subjects:B Information publicity
B Media disposition
B Stimulus-organism-response paradigm
B Ethical recycling intention
B Social pressure
Online Access: Volltext (lizenzpflichtig)
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Summary:Plastic consumption is an important aspect of contemporary living, and studies that systematically examine consumers' plastic waste recycling intentions from an ethical perspective are scarce. Considering the severity of plastic waste recycling problems globally based on the stimulus-organism-response paradigm, this study analyses how the information publicity influences consumers' plastic waste recycling intentions from an ethical perspective in an emerging market economy. We investigate this link by focusing on the indirect effect of perceived social pressure and the moderating role of media disposition (i.e., media richness and content trustworthiness). Data from a three-wave field survey of 469 household consumers from China showed that social pressure mediated the positive relationship between information publicity and ethical recycling intentions. Additionally, media richness and content trustworthiness moderate the link between information publicity and consumers' perceptions of social pressure. These findings provide encouraging evidence for applying the SOR paradigm to explain the ethical recycling intention of consumers. The findings may assist policymakers in motivating consumers to think ethically about plastic waste recycling.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-024-05671-6