“That’s where I get reach!” Marketing Strategies of a Salafi Influencer on YouTube and TikTok
The article examines the media practices of a German Salafi missionary through the perspective of theories on Islamic authority and digital online marketing. Following an understanding of online Salafism as a cross-platform phenomenon, the paper draws on an ethnographic case study of Salafi Influenc...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
2024
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| In: |
Journal of Muslims in Europe
Year: 2024, Volume: 13, Issue: 1, Pages: 3-25 |
| Further subjects: | B
Salafism
B Ethnography B influencer marketing B Youtube B Digital Religion B TikTok B Germany |
| Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |
| Summary: | The article examines the media practices of a German Salafi missionary through the perspective of theories on Islamic authority and digital online marketing. Following an understanding of online Salafism as a cross-platform phenomenon, the paper draws on an ethnographic case study of Salafi Influencer Abdurrashid, examining the specific strategies he develops for his channels on YouTube and TikTok, the synergies he generates between them, and the active outreach measures through which he creates a gateway for his YouTube profile via TikTok in order to gain authority. |
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| ISSN: | 2211-7954 |
| Contains: | Enthalten in: Journal of Muslims in Europe
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| Persistent identifiers: | DOI: 10.1163/22117954-bja10089 |