Virale Markenbildung: Wie Marken Meme erfolgreich nutzen
| Main Author: | |
|---|---|
| Format: | Electronic Book |
| Language: | German |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
München
Haufe
2023.
München Imprint: Haufe 2023. |
| In: | Year: 2023 |
| Volumes / Articles: | Show volumes/articles. |
| Edition: | 1. Auflage |
| Standardized Subjects / Keyword chains: | B
Viral marketing
|
| Further subjects: | B
Brand
B Digital Media B Viral B Branding (Marketing) B Virales Marketing B Markenführung B Markenbildung B Memes B Marketing |
| Online Access: |
Volltext (doi) Volltext (lizenzpflichtig) |
| Physical Description: | 1 Online-Ressource(252 S.) |
|---|---|
| ISBN: | 978-3-648-16940-7 |
| Persistent identifiers: | DOI: 10.34157/978-3-648-16940-7 |
