Do LGBTQ-supportive corporate policies affect consumer behavior?: evidence from the video game industry
This paper empirically examines how consumers react when a company marks a product with a gay label. The company under scrutiny is one of the largest video game developers in the world, and the labeled product is a popular video game character. We use a regression discontinuity design to exploit the...
| Authors: | ; ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2023
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| In: |
Journal of business ethics
Year: 2023, Volume: 187, Issue: 3, Pages: 421-432 |
| Further subjects: | B
LGBTQ-inclusive policy
B Consumer behavior B Discrimination B Aufsatz in Zeitschrift |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |