Privacy behaviour: a model for online informed consent

An online world exists in which businesses have become burdened with managerial and legal duties regarding the seeking of informed consent and the protection of privacy and personal data, while growing public cynicism regarding personal data collection threatens the healthy development of marketing...

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Detalhes bibliográficos
Authors: Burkhardt, Gary (Author) ; Boy, Frederic (Author) ; Doneddu, Daniele (Author) ; Hajli, Nick (Author)
Tipo de documento: Recurso Electrónico Artigo
Idioma:Inglês
Verificar disponibilidade: HBZ Gateway
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Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Publicado em: 2023
Em: Journal of business ethics
Ano: 2023, Volume: 186, Número: 1, Páginas: 237-255
Outras palavras-chave:B Informed Consent
B Privacy
B information management
B Aufsatz in Zeitschrift
B marketing ethics
B Personal data
B Theory of planned behaviour
B Dados de massa
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