THE IMPACT OF MEDIA CAMPAIGNS IN ERADICATING DRUG ABUSE INMALAYSIA FROM THE ISLAMIC PERSPECTIVE
Thed rugstorycaneasilyandprobablywillreturnagainandagaintothemediaattentionatthenationalandinternationallevels,butitisunlikelythatthemediaitselfwillmakeameaningfulachievementunlessseriouseffortsaremadeandeffectivestrategiestocurethesocietalillnessareputinplace.Inassessingtheinfluenceof"natural&...
| Main Author: | |
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| Format: | Print Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
2019
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| In: |
Religions' educator
Year: 2019, Volume: 18, Issue: 1, Pages: 9-19 |
| Further subjects: | B
Media campaigns
B Drug Abuse B Eradicating B New Media B Adolescents |
| Summary: | Thed rugstorycaneasilyandprobablywillreturnagainandagaintothemediaattentionatthenationalandinternationallevels,butitisunlikelythatthemediaitselfwillmakeameaningfulachievementunlessseriouseffortsaremadeandeffectivestrategiestocurethesocietalillnessareputinplace.Inassessingtheinfluenceof"natural"mediasuchasentertainment,advertising,news and even new Mediatoanexaminationoftheeffectsofmediacampaigns,oneisstruckwiththeverypoorrecordofevaluatedmassmediahealthpromotionprogrammes.Televisionisthepreeminentmassmediumamongadolescents,adolescentsobserveandlistentodruguse,particularlyalcoholicdrinking,beingmodelledanddiscussedasanaturalandeverydayeventonprime-timetelevision.Amongtheillicitdrugs,ithasbeensuggestedthatmarijuanause,iscommonlyregardedwithhumourasaharmlessescapefromfrustration.Otherillicitdrugsthatarerarelyshownandfairlyconsistentlyassociatedwithbadconsequences.Thispaperdiscussesthelevelofeffectivenessofmediacampaignsondrugabuse;thestrategiesthatthemediacanemploytoavertthesocietyfromevilofdrugabuseandtopreventtheadolescentsfromdrugabuse.ItalsoexaminestheappropriateroleofIslamicmediaincombatingdrugabuse.Thisstudywillprovidesomeexamplesofeffectiveprogrammesondrugabuse;itwillalsopropose some suggestions that the writer believes will help in eradicating drug abuse |
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| ISSN: | 1115-5035 |
| Contains: | Enthalten in: National Association for the Study of Religions and Education, Religions' educator
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