A TRIPOD NEXUS OF PRINCIPLES IN ADVERTISING AND CHRISTIANEDUCATION
Weliveinaworldofcrossfertilizationofideasandintegration.ChristianEducationhasalotincommonwithMassCommunicationandviceversa.PerhapsifChristianEducatorsandAdvertisersrealizedhowmuchtheyhaveincommon,theirmessagewouldbebetterdeliveredbythemandreceivedbyothers.Focusingonlanguage(thebedrockofallcommunicat...
| Authors: | ; |
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| Format: | Print Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Mayanjuola Publ
2021
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| In: |
Religions' educator
Year: 2021, Volume: 20, Issue: 1, Pages: 42-53 |
| Summary: | Weliveinaworldofcrossfertilizationofideasandintegration.ChristianEducationhasalotincommonwithMassCommunicationandviceversa.PerhapsifChristianEducatorsandAdvertisersrealizedhowmuchtheyhaveincommon,theirmessagewouldbebetterdeliveredbythemandreceivedbyothers.Focusingonlanguage(thebedrockofallcommunication),repetitionandcreativityusedtodisseminateinformationonCoronaVirusintheearlystagesofthepandemicinMarch-April2020;thewritersdrawsimilaritiesbetweenprinciplesinadvertisementinMassCommunicationandChristianEducationleveragingonfindingsfromresponsesof246adultrespondentstotheirresearcher-designedquestionnaireand proffer recommendations for professionals in both fields of specialisation. |
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| ISSN: | 1115-5035 |
| Contains: | Enthalten in: National Association for the Study of Religions and Education, Religions' educator
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