IMPACT OF SOCIAL MEDIA ON THE GROWTH AND DEVELOPMENTOF SELECTED PENTECOSTAL CHURCHES ALONG BADAGRY AXIS
ThewidespreaduseofsocialmediahasprovidedChristianchurcheswithanopportunitytowidentheirreachandextendtheirinfluencetotheiradherentsinnewways.WhileitisfairlyestablishedthatsomePentecostal’sministries’socialmediapresenceislargelymonitoredbytrainedmarketingteam,notallPentecostalministrieshavechosentopur...
| Format: | Print Article |
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| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Mayanjuola Publ
2021
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| In: |
Religions' educator
Year: 2021, Volume: 20, Issue: 1, Pages: 145-158 |
| Further subjects: | B
Indigenous
B Pentecostalismand Social media B Pentecostal |
| Summary: | ThewidespreaduseofsocialmediahasprovidedChristianchurcheswithanopportunitytowidentheirreachandextendtheirinfluencetotheiradherentsinnewways.WhileitisfairlyestablishedthatsomePentecostal’sministries’socialmediapresenceislargelymonitoredbytrainedmarketingteam,notallPentecostalministrieshavechosentopursuetheirsocialmediaoutreachinsuchapolishedmanner.However,itsproliferationhasallowedthePentecostalchurchestostateonetruthdoctrinally,butcommunicateanothertruththroughitsmediaoutlets.ThepaperassessedtheroleofsocialmediainthepurposivelyselectedindigenousPentecostalchurchesalongBadagryaxis.Fivechurcheswerepurposivelyselectedconsideringtheyearsofestablishmentandthefounderofthechurches.Phenomologicalandhistoricalapproacheswereusedforthestudy.Whileinterviewwascarriedoutwiththechurchfounders,eldersandworkersmaking25participantsfortheinterview,50self-structuredsurveyquestionnaireswereadministeredtothemembersofthefive(5)selectedchurches.ThePentecostalchurchespurposivelyselectedwere:TheRedeemedChristianChurchofGodLivingWatersParishalongSemeRoadBadagry(Province31),MountainofFireandMiracleMinistriesAdenuga,IberekoBadagry,FireandDeliveranceMinistriesAgankamehBadagry,FoursquareGospelChurchBadagry,LivingFaithChurch(WinnersChapel)TorikohBadagry.Theresultrevealedthattheroleofsocialmediacannotbeoveremphasizedespeciallyintheareaofevangelism,easyaccesstobotholdandnewmembers,thuscommunicationwasmademucheasier.ThestudyconcludesthatsocialmediahascausedashiftininfluencewithinthePentecostalchurches.IthasalsoallowedPentecostalchurchestoexertinfluenceontheiradherentswithmorepowerintheiraestheticrepresentationsthanintheirdoctrinalconstructions.ThestudyrecommendsthatPentecostalchurchleadersshouldendeavourtomakesurethattheirmessageinsocialmediaglorifyGodandnotflesh.Theresearcherrecommendsthatsocialmediashouldcontinuetoinfluencethedevelopmentofcommunalunderstandinganddoctrinaldevelopmentinstead of exalting flesh on social media. |
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| ISSN: | 1115-5035 |
| Contains: | Enthalten in: National Association for the Study of Religions and Education, Religions' educator
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