Fans and Followers: Marketing Charisma, Making Religious Celebrity in Ghana
Presenting a case study of the Ghanaian charismatic-Pentecostal celebrity-pastor Mensa Otabil, this article explores processes of marketing and mass mediating charisma in the making of religious celebrity. In order to grasp the convincing force of this ‘Man of God’, it moves beyond classical Weberia...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Equinox Publ.
2011
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| In: |
Journal for the academic study of religion
Year: 2011, Volume: 24, Issue: 3, Pages: 231-253 |
| Further subjects: | B
Charisma
B Charismatic Pentecostalism B Africa B Celebrity B Media B Ghana B Branding |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Parallel Edition: | Electronic
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