Chinese Yibin Liquor Culture Goes Global
Chinese national culture is extensive and profound, and liquor culture is an important part of it. As an important part of Chinese liquor culture, Yibin liquor culture in Sichuan Province not only has the weight of Chinese traditional culture, but also has the new characteristics of Sichuan liquor i...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
2019
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| In: |
Cultural and religious studies
Year: 2019, Volume: 7, Issue: 3, Pages: 167-171 |
| Further subjects: | B
Yibin
B liquorcity B China B international communication B wuliangye B elegant B liquor culture |
| Online Access: |
Presumably Free Access Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Summary: | Chinese national culture is extensive and profound, and liquor culture is an important part of it. As an important part of Chinese liquor culture, Yibin liquor culture in Sichuan Province not only has the weight of Chinese traditional culture, but also has the new characteristics of Sichuan liquor industry under the new normal. Chinese culture of moderation, loyalty and Chinese culture can be found in Yibin liquor brand. Nowadays, Yibin liquor, the capital of liquor, is popular in five continents for its rich aroma and long Chinese culture. It is of great significance to promote the dissemination of "Sichuan liquor" culture that enhances the multilingual communication of "Sichuan liquor" culture and strengthens traditional culture education to increase consumers’ recognition of Chinese liquor culture. |
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| ISSN: | 2328-2177 |
| Contains: | Enthalten in: Cultural and religious studies
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| Persistent identifiers: | DOI: 10.17265/2328-2177/2019.03.004 |