Halal logistics: A marketing mix perspective

Ḥalāl is no longer understood as solely concerning food consumption or ritual slaughter. It is at the centre of the global Muslim food industry and logistics is one of its driving forces. The growing demand for ḥalāl food integrity contributes to the need for ḥalāl logistics. However, ḥalāl logistic...

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Detalhes bibliográficos
Authors: Hamid, Abu Bakar Abdul (Author) ; Talib, Mohamed Syazwan Ab (Author) ; Mohamad, Nazliwati (Author)
Tipo de documento: Recurso Electrónico Artigo
Idioma:Inglês
Verificar disponibilidade: HBZ Gateway
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Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Publicado em: 2014
Em: Intellectual discourse
Ano: 2014, Volume: 22, Número: 2
Outras palavras-chave:B Ḥalāl
B ḥalāl marketing
B marketing logistics
B marketing mix
B ḥalāl logistics
Acesso em linha: Volltext (lizenzpflichtig)