Halal logistics: A marketing mix perspective
Ḥalāl is no longer understood as solely concerning food consumption or ritual slaughter. It is at the centre of the global Muslim food industry and logistics is one of its driving forces. The growing demand for ḥalāl food integrity contributes to the need for ḥalāl logistics. However, ḥalāl logistic...
Authors: | ; ; |
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Tipo de documento: | Recurso Electrónico Artigo |
Idioma: | Inglês |
Verificar disponibilidade: | HBZ Gateway |
Journals Online & Print: | |
Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
Publicado em: |
2014
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Em: |
Intellectual discourse
Ano: 2014, Volume: 22, Número: 2 |
Outras palavras-chave: | B
Ḥalāl
B ḥalāl marketing B marketing logistics B marketing mix B ḥalāl logistics |
Acesso em linha: |
Volltext (lizenzpflichtig) |