Halal logistics: A marketing mix perspective

Ḥalāl is no longer understood as solely concerning food consumption or ritual slaughter. It is at the centre of the global Muslim food industry and logistics is one of its driving forces. The growing demand for ḥalāl food integrity contributes to the need for ḥalāl logistics. However, ḥalāl logistic...

Descrizione completa

Salvato in:  
Dettagli Bibliografici
Autori: Hamid, Abu Bakar Abdul (Autore) ; Talib, Mohamed Syazwan Ab (Autore) ; Mohamad, Nazliwati (Autore)
Tipo di documento: Elettronico Articolo
Lingua:Inglese
Verificare la disponibilità: HBZ Gateway
Journals Online & Print:
Caricamento...
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Pubblicazione: 2014
In: Intellectual discourse
Anno: 2014, Volume: 22, Fascicolo: 2
Altre parole chiave:B Ḥalāl
B ḥalāl marketing
B marketing logistics
B marketing mix
B ḥalāl logistics
Accesso online: Volltext (lizenzpflichtig)