Halal logistics: A marketing mix perspective
Ḥalāl is no longer understood as solely concerning food consumption or ritual slaughter. It is at the centre of the global Muslim food industry and logistics is one of its driving forces. The growing demand for ḥalāl food integrity contributes to the need for ḥalāl logistics. However, ḥalāl logistic...
| Autores principales: | ; ; |
|---|---|
| Tipo de documento: | Electrónico Artículo |
| Lenguaje: | Inglés |
| Verificar disponibilidad: | HBZ Gateway |
| Journals Online & Print: | Gargar...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado: |
2014
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| En: |
Intellectual discourse
Año: 2014, Volumen: 22, Número: 2 |
| Otras palabras clave: | B
Ḥalāl
B ḥalāl marketing B marketing logistics B marketing mix B ḥalāl logistics |
| Acceso en línea: |
Volltext (lizenzpflichtig) |
