CORPORATE SOCIAL RESPONSIBILITY: Myth and Reality

Companies nowadays strive to be socially conscious in the way they do business by taking up corporate social responsibility (CSR) activities besides maintaining profitability. Similarly consumers modulate their purchase choices to be made up of products that have been produced and marketed through s...

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Bibliographic Details
Authors: Rassendren, Gerard (Author) ; Prasad, T. Sagar (Author)
Format: Electronic Article
Language:English
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Published: Dharmaram College 2013
In: Journal of Dharma
Year: 2013, Volume: 38, Issue: 2, Pages: 167-180
Further subjects:B self interest and profit
B ethical conflicts
B Corporate social responsibility (CSR)
Online Access: Volltext (kostenfrei)