Green practices and customer evaluations of the service experience: the moderating roles of external environmental factors and firm characteristics

Given that services differ from goods in terms of intangibility, heterogeneity, and inseparability, customers may evaluate green services differently from how they evaluate green goods. Previous research has investigated customers’ perceptions and purchase decisions regarding green products. However...

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Bibliographic Details
Authors: Jiang, Wei (Author) ; Wang, Liwen (Author) ; Zhou, Kevin Zheng (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2023
In: Journal of business ethics
Year: 2023, Volume: 183, Issue: 1, Pages: 237-253
Further subjects:B Green practices
B Internet penetration
B Aufsatz in Zeitschrift
B Service innovativeness
B Market complexity
B hotel industry
B Customer evaluations
Online Access: Presumably Free Access
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