Do Islamic ethics influence consumers' reaction to advertising messages of certain foods?: tracking consumers' reaction using fMRI technology
| Authors: | ; ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Routledge, Taylor & Francis Group
2022
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| In: |
Journal of global marketing
Year: 2022, Volume: 35, Issue: 5, Pages: 349-367 |
| Further subjects: | B
Islamic Ethics
B ethical obligation B Ethical products B Ethical consumption B Aufsatz in Zeitschrift B functional magnetic resonance imaging |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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