Do Islamic ethics influence consumers' reaction to advertising messages of certain foods?: tracking consumers' reaction using fMRI technology
| Main Author: | |
|---|---|
| Contributors: | ; ; |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2022
|
| In: |
Journal of global marketing
Year: 2022, Volume: 35, Issue: 5, Pages: 349-367 |
| Further subjects: | B
Islamic Ethics
B ethical obligation B Ethical products B Ethical consumption B Aufsatz in Zeitschrift B functional magnetic resonance imaging |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| ISSN: | 1528-6975 |
|---|---|
| Contains: | Enthalten in: Journal of global marketing
|
| Persistent identifiers: | DOI: 10.1080/08911762.2022.2037806 |