Special Issue on: Managing Intangible Ethical Assets: Enhancing Corporate Identity, Corporate Brand, and Corporate Reputation to Fulfill the Social Contract

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Bibliographic Details
Authors: Melewar, T. C. (Author) ; Gambetti, Rossella C. (Author) ; Martin, Kelly D. (Author)
Format: Electronic Article
Language:English
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Published: Cambridge Univ. Press 2014
In: Business ethics quarterly
Year: 2014, Volume: 24, Issue: 2, Pages: 310-312
Online Access: Volltext (JSTOR)
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Parallel Edition:Electronic
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