The Viewership of Religious Television Programming: A Multidisciplinary Analysis of Televangelism
Recent media publicity concerning Oral Roberts and the PTL scandal and its subsequent bankruptcy have cost a shadow on all electronic preachers and caused increased government scrutiny of the operations of these ministries. It has also engendered renewed interest on the part of media scholars in thi...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Sage Publications
1989
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| In: |
Review of religious research
Year: 1989, Volume: 30, Issue: 4, Pages: 329-343 |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Parallel Edition: | Non-electronic
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| Summary: | Recent media publicity concerning Oral Roberts and the PTL scandal and its subsequent bankruptcy have cost a shadow on all electronic preachers and caused increased government scrutiny of the operations of these ministries. It has also engendered renewed interest on the part of media scholars in this unique form of television programming. This study examines characteristics of the viewers of these religious programs and tests several sociological and economic theories concerning their reasons for viewing. |
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| ISSN: | 2211-4866 |
| Contains: | Enthalten in: Review of religious research
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| Persistent identifiers: | DOI: 10.2307/3511295 |