Religious Television in Middletown

The frequency of watching religious programs has been explained in terms of differential opportunity, the religious message of televangelists, and the political content of these programs. These explanations were tested using data from a random sample of respondents from the SMSA for Muncie, Indiana,...

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Bibliographic Details
Published in:Review of religious research
Authors: Tamney, Joseph B. (Author) ; Johnson, Stephen D. (Author)
Format: Electronic Article
Language:English
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Published: Springer 1984
In: Review of religious research
Year: 1984, Volume: 25, Issue: 4, Pages: 303-313
Online Access: Volltext (lizenzpflichtig)
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Parallel Edition:Non-electronic
Description
Summary:The frequency of watching religious programs has been explained in terms of differential opportunity, the religious message of televangelists, and the political content of these programs. These explanations were tested using data from a random sample of respondents from the SMSA for Muncie, Indiana, the Lynd's Middletown (N=281). It was found that religious preference, age, race, acceptance of Christian Right attitudes, and frequency of prayer had direct effects on frequency of watching religious broadcasts. Education and income had indirect effects. Frequency of watching specifically conservative televangelists was related directly just to two variables: Christian Right attitudes and religious fundamentalism. The paper concludes with a discussion of the different explanations for watching religious television.
ISSN:2211-4866
Contains:Enthalten in: Review of religious research
Persistent identifiers:DOI: 10.2307/3511364