Printed Advertisements as Indicators of Christian Institutional Secularization
The purpose of this paper is to demonstrate the use of commerical advertisements in religious publications as unobtrusive measures of American Christian institutional secularization are reviewed and advertisements found in major Christian publications are analyzed in terms of their economic, adminis...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Sage Publications
1977
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| In: |
Review of religious research
Year: 1977, Volume: 19, Issue: 1, Pages: 78-83 |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Parallel Edition: | Non-electronic
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| Summary: | The purpose of this paper is to demonstrate the use of commerical advertisements in religious publications as unobtrusive measures of American Christian institutional secularization are reviewed and advertisements found in major Christian publications are analyzed in terms of their economic, administrative and religious claims for the period 1921 to 1971. The trend, as partially suggested in other literature, is from predominately religious to predominately economic and administrative. |
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| ISSN: | 2211-4866 |
| Contains: | Enthalten in: Review of religious research
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| Persistent identifiers: | DOI: 10.2307/3509584 |