Virgin Comics: Hindu Narrative Themes for a Cosmopolitan Audience

Virgin Comics (subsequently known as Liquid Comics and Graphic India) was founded in 2006 as a comic book publisher that aimed to market Indian comics to a global, cosmopolitan audience. This article focuses on their Shakti line, which draws upon Hindu narratives about gods, goddesses, and holy peop...

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Bibliographic Details
Published in:Journal of religion and popular culture
Main Author: Heifetz, Daniel (Author)
Format: Electronic Article
Language:English
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Published: University of Saskatchewan 2022
In: Journal of religion and popular culture
Standardized Subjects / Keyword chains:B Liquid Comics (Corporations) / India / Hinduism / Comic strip / Interculturality / Intertextuality / Secularization / Globalization
IxTheo Classification:AD Sociology of religion; religious policy
AG Religious life; material religion
BK Hinduism, Jainism, Sikhism
KBM Asia
ZG Media studies; Digital media; Communication studies
Further subjects:B Cosmopolitanism
B Ramayan
B Liquid Comics
B Globalization
B Transnationalism
B Virgin Comics
B Deepak Chopra
B Hinduism
B graphic India
B India
Online Access: Volltext (lizenzpflichtig)
Description
Summary:Virgin Comics (subsequently known as Liquid Comics and Graphic India) was founded in 2006 as a comic book publisher that aimed to market Indian comics to a global, cosmopolitan audience. This article focuses on their Shakti line, which draws upon Hindu narratives about gods, goddesses, and holy people. In order to market these narratives, Virgin Comics unsettled them from their contexts using creative forms of transcultural intertextuality and secularizing apologetic. The resulting product illustrates the tensions of globalization in the early 2000s: optimism about a shrinking world together with the pressures of global financescapes and the harbingers of resurgent nationalisms.
ISSN:1703-289X
Contains:Enthalten in: Journal of religion and popular culture