The Messiah is a Salesman, Yet Consumerism is a Con(spiracy): The Church of the SubGenius, Work, and the Pursuit of Slack as a Spiritual Ideal

The Church of the SubGenius, usually regarded as a “parody religion,” offers a sophisticated critique of Western values focused on resistance to a consumerist conspiracy. This article draws on Guy Debord’s contention that the capitalist spectacle has replaced the religious worldview, rendering every...

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Bibliographic Details
Published in:Nova religio
Main Author: Cusack, Carole M. (Author)
Format: Electronic Article
Language:English
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Published: University of Californiarnia Press 2015
In: Nova religio
Further subjects:B Conspiracy
B Consumerism
B Church of the SubGenius
B Guy Debord
B parody religion
B Humor
B J. R. “Bob” Dobbs
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Summary:The Church of the SubGenius, usually regarded as a “parody religion,” offers a sophisticated critique of Western values focused on resistance to a consumerist conspiracy. This article draws on Guy Debord’s contention that the capitalist spectacle has replaced the religious worldview, rendering everyday life mysterious and the acquisition of goods compulsive, and argues that, when stripped of science fiction tropes, the Church of the SubGenius’ vision of a world in the grip of a totalitarian materialist conspiracy is largely realistic. Yet, this “rational” rejection of consumerism is undermined by the portrayal of J. R. “Bob” Dobbs, the salesman messiah, based (partly) on L. Ron Hubbard, and the science fictions trappings of the extraterrestrial conspiracy. It is argued that humor is the key to making sense of the Church, as it integrates the bad taste, shock value, and contrariness of the religion into an effective spiritual path of resistance.
ISSN:1541-8480
Contains:Enthalten in: Nova religio
Persistent identifiers:DOI: 10.1525/nr.2015.19.2.49