How human-chatbot interaction impairs charitable giving: the role of moral judgment
Interactions between human beings and chatbots are gradually becoming part of our everyday social lives. It is still unclear how human-chatbot interactions (HCIs), compared to human-human interactions (HHIs), influence individual morality. Building on the dual-process theory of moral judgment, a sec...
| Authors: | ; ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2022
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| In: |
Journal of business ethics
Year: 2022, Volume: 178, Issue: 3, Pages: 849-865 |
| Further subjects: | B
Artificial intelligence agents
B Communication style B Moral Judgment B Aufsatz in Zeitschrift B charitable giving B Human-chatbot interaction (HCI) |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Summary: | Interactions between human beings and chatbots are gradually becoming part of our everyday social lives. It is still unclear how human-chatbot interactions (HCIs), compared to human-human interactions (HHIs), influence individual morality. Building on the dual-process theory of moral judgment, a secondary data analysis (Study 1), and two scenario-based experiments (Studies 2 and 3) provide sufficient evidence that HCIs (vs. HHIs) support utilitarian judgments (vs. deontological judgments), which reduce participants' donation amount. Study 3 further demonstrates that the negative effects of HCIs can be attenuated by inducing a social-oriented (vs. task-oriented) communication style in chatbots’ verbal language designs. These findings highlight the negative impacts of HCIs on relationships among human beings and suggest a practical intervention for nonprofit organization managers. |
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| ISSN: | 1573-0697 |
| Contains: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1007/s10551-022-05045-w |