Teaching Business Ethics with Computer-based Multimedia? A Cautionary Analysis
Still shots, videos, music, and movie clips can be helpful in bringing some excitement to the study of business ethics. For several years, Professor McAdams has been using The Great Gatsby as a “text” for discussing American commercial values. That discussion serves as an introduction to a larger ex...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
1999
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| In: |
Teaching business ethics
Year: 1999, Volume: 3, Issue: 1, Pages: 57-67 |
| Further subjects: | B
Multimedia
B Computers B Literature B Business Ethics B Gatsby B videos B Teaching B Moral Growth B American Dream B Learning B Lying B Technology B Music B Software B Movies B F. Scott Fitzgerald |
| Online Access: |
Volltext (lizenzpflichtig) |
| Summary: | Still shots, videos, music, and movie clips can be helpful in bringing some excitement to the study of business ethics. For several years, Professor McAdams has been using The Great Gatsby as a “text” for discussing American commercial values. That discussion serves as an introduction to a larger examination of contemporary business ethics. Recently, Professor Duclos and her students converted that socratic exploration of Gatsby's contemporary relevance to a PC-based, multimedia “show” employing the efficient and manageable PowerPoint software presentation package. Computer-based multimedia added “flavor” to the presentation, but developing this lengthy lesson required hundreds of hours, substantial hardware/software and a high tolerance for frustration. |
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| ISSN: | 1573-1944 |
| Contains: | Enthalten in: Teaching business ethics
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| Persistent identifiers: | DOI: 10.1023/A:1009854803460 |
