A New Kind of Case Study: Using Business Bestsellers in the Business Policy Course
The undergraduate Business Policy (Strategic Management) course is often taught by using the case method of instruction. Cases are generally regarded as especially good vehicles for giving students an understanding of the general management view of an organization. The authors believe that it is use...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Proquest
1999
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| In: |
International journal of value-based management
Year: 1999, Volume: 12, Issue: 2, Pages: 153-158 |
| Further subjects: | B
written course assignments
B instructional methods B Corporations B case method of instruction B business bestsellers B business policy |
| Online Access: |
Volltext (lizenzpflichtig) |
| Summary: | The undergraduate Business Policy (Strategic Management) course is often taught by using the case method of instruction. Cases are generally regarded as especially good vehicles for giving students an understanding of the general management view of an organization. The authors believe that it is useful for students to learn much about the strategy of at least one corporation in-depth. They use a business bestseller about a particular company or industry each semester for this purpose. All undergraduate students prepare the same written assignments on this company or industry using the business bestseller as a starting point. Experience in using the business bestseller as the basis of a written assignment in the business policy course has been very positive. Students both enjoy and profit from an assignment that focuses in-depth on a major firm or industry that they can comprehend and the evolution of which they can follow. Alumni often indicate that they continue to track the company or industry after graduation. The authors believe that such written assignments help prepare students of business strategy for the real world. |
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| ISSN: | 1572-8528 |
| Contains: | Enthalten in: International journal of value-based management
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| Persistent identifiers: | DOI: 10.1023/A:1007768700023 |