Strategic Community Management with Customers: Case Study on Innovation Using IT and Multimedia Technology in Education, Medical and Welfare Fields
This paper discusses the management processes for forming strategic communities by means of strategic partnerships between businesses and customers, for introducing into the Strategic communities the knowledge of customers with a high degree of learning experience with respect to the products and se...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Proquest
2002
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| In: |
International journal of value-based management
Year: 2002, Volume: 15, Issue: 3, Pages: 203-224 |
| Further subjects: | B
Multimedia
B Innovation B customer value B IT B Community |
| Online Access: |
Volltext (lizenzpflichtig) |
| Summary: | This paper discusses the management processes for forming strategic communities by means of strategic partnerships between businesses and customers, for introducing into the Strategic communities the knowledge of customers with a high degree of learning experience with respect to the products and services provided by the businesses, thereby creating new business models and at the same time extending the results of the strategic communities to many other associated customers. Innovations in the fields of education, medicine and welfare utilizing IT and multimedia technology over the past four years are taken as examples in this case study. Here a strategic community of business and innovative customers has established a new business model in the fields of education, medicine and welfare on the basis of IT and multimedia technology. The results of the activities of the strategic community of innovative customers were then extended to many other related customers in a chain of community creation, and the new systems were widely proliferated throughout Japan. |
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| ISSN: | 1572-8528 |
| Contains: | Enthalten in: International journal of value-based management
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| Persistent identifiers: | DOI: 10.1023/A:1020194017663 |