Peanut Children's Sleepwear case

This article presents a case and teaching materials based upon a real-life situation. Tris, a flame-retarding chemical, was found in a number of children's pajamas years after the chemical was discovered to be carcinogenic and subsequently banned from use., The case traces the actions and decis...

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Bibliographic Details
Main Author: Fergenson, P. Everett (Author)
Format: Electronic Article
Language:English
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Published: Proquest 1991
In: International journal of value-based management
Year: 1991, Volume: 4, Issue: 1, Pages: 1-7
Further subjects:B Case Trace
B Advertising Agency
B Teaching Material
Online Access: Volltext (lizenzpflichtig)