Adonai/Adidas T-Shirt
The t-shirt’s appropriation of a multinational sportswear corporation’s logo into a sacred Hebrew name for God could be simply a clever play on words, but a more critical approach might take into account the commodification of this sacred name for the deity and its subsequent selling in the marketpl...
| Auteur principal: | |
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| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publié: |
2014
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| Dans: |
Conversations
Année: 2014 |
| Sujets non-standardisés: | B
Apparel
B Commercialism B Clothing B Globalization B Judaism B Adidas |
| Accès en ligne: |
Volltext (kostenfrei) Volltext (kostenfrei) |
| Résumé: | The t-shirt’s appropriation of a multinational sportswear corporation’s logo into a sacred Hebrew name for God could be simply a clever play on words, but a more critical approach might take into account the commodification of this sacred name for the deity and its subsequent selling in the marketplace for profit. |
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| Description matérielle: | 5 |
| ISSN: | 2475-241X |
| Contient: | Enthalten in: Conversations
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| Persistent identifiers: | DOI: 10.22332/con.obj.2014.49 |