Adonai/Adidas T-Shirt

The t-shirt’s appropriation of a multinational sportswear corporation’s logo into a sacred Hebrew name for God could be simply a clever play on words, but a more critical approach might take into account the commodification of this sacred name for the deity and its subsequent selling in the marketpl...

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Détails bibliographiques
Auteur principal: Grant, Anne (Auteur)
Type de support: Électronique Article
Langue:Anglais
Vérifier la disponibilité: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Publié: 2014
Dans: Conversations
Année: 2014
Sujets non-standardisés:B Apparel
B Commercialism
B Clothing
B Globalization
B Judaism
B Adidas
Accès en ligne: Volltext (kostenfrei)
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Description
Résumé:The t-shirt’s appropriation of a multinational sportswear corporation’s logo into a sacred Hebrew name for God could be simply a clever play on words, but a more critical approach might take into account the commodification of this sacred name for the deity and its subsequent selling in the marketplace for profit.
Description matérielle:5
ISSN:2475-241X
Contient:Enthalten in: Conversations
Persistent identifiers:DOI: 10.22332/con.obj.2014.49