Adonai/Adidas T-Shirt
The t-shirt’s appropriation of a multinational sportswear corporation’s logo into a sacred Hebrew name for God could be simply a clever play on words, but a more critical approach might take into account the commodification of this sacred name for the deity and its subsequent selling in the marketpl...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Yale University
2014
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| In: |
Conversations
Year: 2014 |
| Further subjects: | B
Apparel
B Commercialism B Clothing B Globalization B Judaism B Adidas |
| Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |
| Summary: | The t-shirt’s appropriation of a multinational sportswear corporation’s logo into a sacred Hebrew name for God could be simply a clever play on words, but a more critical approach might take into account the commodification of this sacred name for the deity and its subsequent selling in the marketplace for profit. |
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| ISSN: | 2475-241X |
| Contains: | Enthalten in: Conversations
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| Persistent identifiers: | DOI: 10.22332/con.obj.2014.49 |