Adonai/Adidas T-Shirt

The t-shirt’s appropriation of a multinational sportswear corporation’s logo into a sacred Hebrew name for God could be simply a clever play on words, but a more critical approach might take into account the commodification of this sacred name for the deity and its subsequent selling in the marketpl...

Descripción completa

Guardado en:  
Detalles Bibliográficos
Autor principal: Grant, Anne (Autor)
Tipo de documento: Electrónico Artículo
Lenguaje:Inglés
Verificar disponibilidad: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Publicado: 2014
En: Conversations
Año: 2014
Otras palabras clave:B Apparel
B Commercialism
B Clothing
B Globalization
B Judaism
B Adidas
Acceso en línea: Volltext (kostenfrei)
Volltext (kostenfrei)
Descripción
Sumario:The t-shirt’s appropriation of a multinational sportswear corporation’s logo into a sacred Hebrew name for God could be simply a clever play on words, but a more critical approach might take into account the commodification of this sacred name for the deity and its subsequent selling in the marketplace for profit.
Descripción Física:5
ISSN:2475-241X
Obras secundarias:Enthalten in: Conversations
Persistent identifiers:DOI: 10.22332/con.obj.2014.49