Adonai/Adidas T-Shirt

The t-shirt’s appropriation of a multinational sportswear corporation’s logo into a sacred Hebrew name for God could be simply a clever play on words, but a more critical approach might take into account the commodification of this sacred name for the deity and its subsequent selling in the marketpl...

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Bibliographic Details
Main Author: Grant, Anne (Author)
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
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Published: Yale University 2014
In: Conversations
Year: 2014
Further subjects:B Apparel
B Commercialism
B Clothing
B Globalization
B Judaism
B Adidas
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