Adonai/Adidas T-Shirt
The t-shirt’s appropriation of a multinational sportswear corporation’s logo into a sacred Hebrew name for God could be simply a clever play on words, but a more critical approach might take into account the commodification of this sacred name for the deity and its subsequent selling in the marketpl...
Main Author: | |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Yale University
2014
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In: |
Conversations
Year: 2014 |
Further subjects: | B
Apparel
B Commercialism B Clothing B Globalization B Judaism B Adidas |
Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |