The ethicality of point-of-sale marketing campaigns: normative ethics applied to cause-related checkout charities
"Would you like to contribute to XYZ charity by adding a dollar to your bill today?" Point-of-sale campaigns for fundraising are common to grocery stores, pharmacies, restaurants and warehouse clubs. Commonly referred to as ‘checkout charity,’ these fundraisers have generated over $4.1 bil...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2022
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| In: |
Journal of business ethics
Year: 2022, Volume: 175, Issue: 4, Pages: 799-814 |
| Further subjects: | B
Cause-related campaigns
B Moral emotions B Checkout charity B Behavioral ethics B Aufsatz in Zeitschrift B Point-of-sale marketing B Normative ethics |
| Online Access: |
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