Factors affecting the effectiveness of cause-related marketing: a meta-analysis
| Authors: | ; ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2022
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| In: |
Journal of business ethics
Year: 2022, Volume: 175, Issue: 2, Pages: 339-360 |
| Further subjects: | B
Cause-related marketing
B Consumer-related traits B Execution-related factors B Aufsatz in Zeitschrift B Product-related traits |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| ISSN: | 1573-0697 |
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| Contains: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1007/s10551-020-04639-6 |