Factors affecting the effectiveness of cause-related marketing: a meta-analysis
Authors: | ; ; ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer
2022
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In: |
Journal of business ethics
Year: 2022, Volume: 175, Issue: 2, Pages: 339-360 |
Further subjects: | B
Cause-related marketing
B Consumer-related traits B Execution-related factors B Aufsatz in Zeitschrift B Product-related traits |
Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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