The Spell of Green: Can Frontal EEG Activations Identify Green Consumers?
Green consumers are those who seek to fulfill economic responsibility with their choices of environment-friendly products. Previous research found that it is not easy to identify green consumers by using traditional demographic or psychographic measurements due to the instability of moral attitude a...
| Published in: | Journal of business ethics |
|---|---|
| Authors: | ; ; ; ; ; |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2014
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| In: |
Journal of business ethics
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| Further subjects: | B
Green consumers
B Frontal lobe B Corporate social responsibility B Neuromarketing B Electroencephalography B Advertising |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |