Confucian Ethics Exhibited in the Discourse of Chinese Business and Marketing Communication
With the internationalisation of the Chinese market, Confucian ethics began to draw researchers’ attention. However, little research has been conducted in the specific application of Confucian ethics in marketing communication. This article fills in the research gap by examining how Confucian ethics...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2009
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| In: |
Journal of business ethics
Year: 2009, Volume: 88, Issue: 3, Pages: 517-528 |
| Further subjects: | B
Reciprocity
B qing B Confucian Ethics B Expo invitations B Guanxi B Genre B Li B mianzi B renqing |
| Online Access: |
Volltext (lizenzpflichtig) |