How and When Retailers’ Sustainability Efforts Translate into Positive Consumer Responses: The Interplay Between Personal and Social Factors
This study aims to address how (through which mechanisms) and when (under which conditions) retailers’ sustainability efforts translate into positive consumer responses. Hypotheses are developed and tested through a scenario-based experiment among 672 consumers. Retailers’ assortment sustainability...
| Autori: | ; ; ; |
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| Tipo di documento: | Elettronico Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Journals Online & Print: | Caricamento...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Pubblicazione: |
Springer Science + Business Media B. V
2019
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| In: |
Journal of business ethics
Anno: 2019, Volume: 156, Fascicolo: 2, Pagine: 473-492 |
| Altre parole chiave: | B
Sustainability
B Consumer responses B Retailing B Identification B Legitimacy B Social norms B Personal norms |
| Accesso online: |
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