How and When Retailers’ Sustainability Efforts Translate into Positive Consumer Responses: The Interplay Between Personal and Social Factors
This study aims to address how (through which mechanisms) and when (under which conditions) retailers’ sustainability efforts translate into positive consumer responses. Hypotheses are developed and tested through a scenario-based experiment among 672 consumers. Retailers’ assortment sustainability...
| Autores principales: | ; ; ; |
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| Tipo de documento: | Electrónico Artículo |
| Lenguaje: | Inglés |
| Verificar disponibilidad: | HBZ Gateway |
| Journals Online & Print: | Gargar...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publicado: |
Springer Science + Business Media B. V
2019
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| En: |
Journal of business ethics
Año: 2019, Volumen: 156, Número: 2, Páginas: 473-492 |
| Otras palabras clave: | B
Sustainability
B Consumer responses B Retailing B Identification B Legitimacy B Social norms B Personal norms |
| Acceso en línea: |
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