“Monkey See, Monkey Do?”: The Effect of Construal Level on Consumers’ Reactions to Others’ Unethical Behavior

This research examines how and why reactions to other consumers’ unethical behavior differ among consumers and vary in different situations. Drawing on construal level theory, the authors propose that the relationship between other consumers’ unethical behavior and focal consumers’ unethical behavio...

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书目详细资料
主要作者: He, Yuanqiong (Author)
其他作者: Zhang, Junfang ; Zhou, Yuanyuan ; Yang, Zhilin
格式: 电子 文件
语言:English
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Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
出版: 2019
In: Journal of business ethics
Year: 2019, 卷: 156, 发布: 2, Pages: 455-472
Further subjects:B Unethical consumer behavior
B Self-expressiveness
B Construal level theory
B Other consumers
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