Multinational Corporations’ Strategies at the Base of the Pyramid: An Action Research Inquiry
Why and how does a multinational corporation adapt its strategy and organizational capabilities to address markets at the base of the pyramid (BOP)? This paper builds on the results of a 3-year action research program conducted with Lafarge, a global building materials company, during which it start...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2017
|
| In: |
Journal of business ethics
Year: 2017, Volume: 146, Issue: 1, Pages: 59-76 |
| Further subjects: | B
Multinational Corporation
B Global action networks B Base of the pyramid B Strategy B Action Research B Organizational Change |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |