Multinational Corporations’ Strategies at the Base of the Pyramid: An Action Research Inquiry
Why and how does a multinational corporation adapt its strategy and organizational capabilities to address markets at the base of the pyramid (BOP)? This paper builds on the results of a 3-year action research program conducted with Lafarge, a global building materials company, during which it start...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2017
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| In: |
Journal of business ethics
Year: 2017, Volume: 146, Issue: 1, Pages: 59-76 |
| Further subjects: | B
Multinational Corporation
B Global action networks B Base of the pyramid B Strategy B Action Research B Organizational Change |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
| Summary: | Why and how does a multinational corporation adapt its strategy and organizational capabilities to address markets at the base of the pyramid (BOP)? This paper builds on the results of a 3-year action research program conducted with Lafarge, a global building materials company, during which it started to consider the BOP segment as a strategic business opportunity. The article shows how pilot projects and global action networks created as part of the action research in the Indonesian subsidiary and the firm’s head office contributed to this change. The paper then discusses the implications of BOP strategies in terms of organizational capabilities. |
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| ISSN: | 1573-0697 |
| Contains: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1007/s10551-015-2785-z |