The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food
Consumer trust is a key prerequisite for establishing a market for credence goods, such as “green” products, especially when they are premium priced. This article reports research on exactly how, and how much, trust influences consumer decisions to buy new green products. It identifies consumer trus...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2017
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| In: |
Journal of business ethics
Year: 2017, Volume: 140, Issue: 2, Pages: 323-337 |
| Further subjects: | B
theory of planned behavior
B credence goods B Organic food B Green products B Survey Study B Thailand B Consumer trust |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |