Towards a Framework for Understanding Fairtrade Purchase Intention in the Mainstream Environment of Supermarkets
Despite growing interest in ethical consumer behaviour research, ambiguity remains regarding what motivates consumers to purchase ethical products. While researchers largely attribute the growth of ethical consumerism to an increase in ethical consumer concerns and motivations, widened distribution...
| Auteurs: | ; ; ; |
|---|---|
| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publié: |
2016
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| Dans: |
Journal of business ethics
Année: 2016, Volume: 136, Numéro: 1, Pages: 181-197 |
| Sujets non-standardisés: | B
Schwartz value theory
B personal values B Fairtrade B Ethical consumerism B Theory of planned behaviour |
| Accès en ligne: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
