Organic Products in Mexico and South Korea on Twitter
Although there is a growing body of research on social media, only few studies have considered organic products. Therefore, this study mapped the diffusion path of the social media resources for organic products in Mexico and South Korea through Twitter and compared the contents of tweets about orga...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2016
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| In: |
Journal of business ethics
Year: 2016, Volume: 135, Issue: 3, Pages: 587-603 |
| Further subjects: | B
South Korea
B Organic products B Social media B Webometrics B Mexico B Twitter B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |