Organic Products in Mexico and South Korea on Twitter
Although there is a growing body of research on social media, only few studies have considered organic products. Therefore, this study mapped the diffusion path of the social media resources for organic products in Mexico and South Korea through Twitter and compared the contents of tweets about orga...
Authors: | ; |
---|---|
Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer Science + Business Media B. V
2016
|
In: |
Journal of business ethics
Year: 2016, Volume: 135, Issue: 3, Pages: 587-603 |
Further subjects: | B
South Korea
B Organic products B Social media B Webometrics B Mexico B Twitter B Marketing |
Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
MARC
LEADER | 00000caa a22000002 4500 | ||
---|---|---|---|
001 | 1785657674 | ||
003 | DE-627 | ||
005 | 20230331053551.0 | ||
007 | cr uuu---uuuuu | ||
008 | 220112s2016 xx |||||o 00| ||eng c | ||
024 | 7 | |a 10.1007/s10551-014-2345-y |2 doi | |
035 | |a (DE-627)1785657674 | ||
035 | |a (DE-599)KXP1785657674 | ||
035 | |a (DE-He213)s10551-014-2345-y-e | ||
040 | |a DE-627 |b ger |c DE-627 |e rda | ||
041 | |a eng | ||
084 | |a 1 |2 ssgn | ||
100 | 1 | |a Meza, Xanat Vargas |e VerfasserIn |4 aut | |
245 | 1 | 0 | |a Organic Products in Mexico and South Korea on Twitter |
264 | 1 | |c 2016 | |
336 | |a Text |b txt |2 rdacontent | ||
337 | |a Computermedien |b c |2 rdamedia | ||
338 | |a Online-Ressource |b cr |2 rdacarrier | ||
520 | |a Although there is a growing body of research on social media, only few studies have considered organic products. Therefore, this study mapped the diffusion path of the social media resources for organic products in Mexico and South Korea through Twitter and compared the contents of tweets about organic products in terms of their semantic and hyperlink networks using webometric methods. The results indicate that for organic products, Koreans sent tweets much more frequently than Mexicans. Mexican tweets focused on basic food products in street markets, whereas Korean tweets highlighted promotions and firms, revealing the corporatist structure of its economy. In both cases, the findings support Twitter as a useful tool for Word-of-Mouth Communication on the online environment, among product consumers, and between consumers and enterprises. | ||
601 | |a Twitter | ||
650 | 4 | |a Mexico | |
650 | 4 | |a South Korea | |
650 | 4 | |a Webometrics | |
650 | 4 | |a Marketing | |
650 | 4 | |a Twitter | |
650 | 4 | |a Social Media | |
650 | 4 | |a Organic products | |
700 | 1 | |a Park, Han Woo |e VerfasserIn |4 aut | |
773 | 0 | 8 | |i Enthalten in |t Journal of business ethics |d Dordrecht [u.a.] : Springer Science + Business Media B.V, 1982 |g 135(2016), 3, Seite 587-603 |h Online-Ressource |w (DE-627)270937129 |w (DE-600)1478688-6 |w (DE-576)121465284 |x 1573-0697 |7 nnns |
773 | 1 | 8 | |g volume:135 |g year:2016 |g number:3 |g pages:587-603 |
856 | |3 Volltext |u http://www.jstor.org/stable/24736073 |x JSTOR | ||
856 | 4 | 0 | |u https://doi.org/10.1007/s10551-014-2345-y |x Resolving-System |z lizenzpflichtig |3 Volltext |
935 | |a mteo | ||
936 | u | w | |d 135 |j 2016 |e 3 |h 587-603 |
951 | |a AR | ||
ELC | |a 1 | ||
ITA | |a 1 |t 1 | ||
LOK | |0 000 xxxxxcx a22 zn 4500 | ||
LOK | |0 001 4033716572 | ||
LOK | |0 003 DE-627 | ||
LOK | |0 004 1785657674 | ||
LOK | |0 005 20220112043842 | ||
LOK | |0 008 220112||||||||||||||||ger||||||| | ||
LOK | |0 035 |a (DE-Tue135)IxTheo#2021-12-30#746FBD97990F0493CD4E128CEDCF499B1B7C882C | ||
LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
LOK | |0 092 |o n | ||
LOK | |0 852 |a DE-Tue135 | ||
LOK | |0 852 1 |9 00 | ||
LOK | |0 866 |x JSTOR#http://www.jstor.org/stable/24736073 | ||
LOK | |0 935 |a ixzs |a ixrk |a zota | ||
ORI | |a SA-MARC-ixtheoa001.raw | ||
STA | 0 | 0 | |a Marketing,Social media,Social media,Twitter |
STB | 0 | 0 | |a Marketing,Mercatique,Mercatique,Marketing,Réseaux sociaux,Médias sociaux,Twitter |
STC | 0 | 0 | |a Marketing,Media social,Twitter |
STD | 0 | 0 | |a Marketing,Social media,Twitter |
STE | 0 | 0 | |a 巿场营销,营销,巿场营销,虚拟小区,计算机社群,电子社群 |
STF | 0 | 0 | |a Twitter,巿場營銷,營銷,巿場行銷,虛擬社區,電腦社群,電子社群 |
STG | 0 | 0 | |a Marketing,Mídia social,Twitter |
STH | 0 | 0 | |a Маркетинг,Социальные медиа,Твиттер |
STI | 0 | 0 | |a Twitter (πλατφόρμα λογισμικού),Μάρκετινγκ,Marketing,Μέσα κοινωνικής δικτύωσης,Social media |
SYE | 0 | 0 | |a Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung , X , Soziale Medien |