Socio-Cognitive Determinants of Consumers’ Support for the Fair Trade Movement
Despite the reasonable explanatory power of existing models of consumers’ ethical decision making, a large part of the process remains unexplained. This article draws on previous research and proposes an integrated model that includes measures of the theory of planned behavior, personal norms, self-...
Authors: | ; ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer
2016
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In: |
Journal of business ethics
Year: 2016, Volume: 133, Issue: 1, Pages: 95-109 |
Further subjects: | B
theory of planned behavior
B Attitude–behavior gap B Consumer ethical decision making B Ethical consumerism B Fair Trade |
Online Access: |
Presumably Free Access Volltext (JSTOR) Volltext (lizenzpflichtig) |
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520 | |a Despite the reasonable explanatory power of existing models of consumers’ ethical decision making, a large part of the process remains unexplained. This article draws on previous research and proposes an integrated model that includes measures of the theory of planned behavior, personal norms, self-identity, neutralization, past experience, and attitudinal ambivalence. We postulate and test a variety of direct and moderating effects in the context of a large scale survey study in London, UK. Overall, the resulting model represents an empirically robust and holistic attempt to identify the most important determinants of consumers’ support for the fair-trade movement. Implications and avenues for further research are discussed. | ||
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