Giving Voice to the Silenced: Using Critical Discourse Analysis to Inform Crisis Communication Theory

Research exists on how a corporation communicates during a crisis, the impact on its reputation, and how well it weathers that crisis. However, crisis communication research tends to view a company’s communication efforts from the standpoint of success or failure; looking at the communication critic...

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Bibliographic Details
Authors: Dunn, Carolyn (Author) ; Eble, Michelle (Author)
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: 2015
In: Journal of business ethics
Year: 2015, Volume: 132, Issue: 4, Pages: 717-735
Further subjects:B Critical Discourse Analysis
B Image restoration
B reputation management
B crisis communication
Online Access: Volltext (JSTOR)
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Description
Summary:Research exists on how a corporation communicates during a crisis, the impact on its reputation, and how well it weathers that crisis. However, crisis communication research tends to view a company’s communication efforts from the standpoint of success or failure; looking at the communication critically to determine if the company’s power influences or silences potentially alternative voices and viewpoints is not currently part of the discussion. This article argues that critical discourse analysis techniques be added to the framework of crisis communication theory in an effort to ensure that the corporation’s message or position of power does not unfairly marginalize or altogether silence alternative discourses.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-014-2315-4