Brand Social Responsibility: Conceptualization, Measurement, and Outcomes
Social responsibility is typically examined at the firm level, yet there are instances in which consumers’ social responsibility perceptions of the firm’s product brands differ from social responsibility perceptions with regard to the firm [i.e., corporate social responsibility (CSR)]. This article...
| Κύριοι συγγραφείς: | ; |
|---|---|
| Τύπος μέσου: | Ηλεκτρονική πηγή Άρθρο |
| Γλώσσα: | Αγγλικά |
| Έλεγχος διαθεσιμότητας: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Έκδοση: |
2015
|
| Στο/Στη: |
Journal of business ethics
Έτος: 2015, Τόμος: 131, Τεύχος: 2, Σελίδες: 375-399 |
| Άλλες λέξεις-κλειδιά: | B
Measurement
B Social Responsibility B Sustainability B Branding |
| Διαθέσιμο Online: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
