Theoretical Lenses for Understanding the CSR–Consumer Paradox
Consumer surveys repeatedly suggest that corporate social responsibility (CSR) and products’ social, environmental, or ethical attributes enhance consumers’ purchase intentions. The realization that CSR still has only a minor impact on consumers’ actual purchase decisions thus represents a puzzling...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2015
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| In: |
Journal of business ethics
Year: 2015, Volume: 130, Issue: 4, Pages: 775-787 |
| Further subjects: | B
Economics
B CSR B Clinic and Social Psychology B Evolutionary B Behavior |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |