Theoretical Lenses for Understanding the CSR–Consumer Paradox

Consumer surveys repeatedly suggest that corporate social responsibility (CSR) and products’ social, environmental, or ethical attributes enhance consumers’ purchase intentions. The realization that CSR still has only a minor impact on consumers’ actual purchase decisions thus represents a puzzling...

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Authors: Janssen, Catherine (Author) ; Vanhamme, Joëlle (Author)
格式: 電子 Article
語言:English
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Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
出版: 2015
In: Journal of business ethics
Year: 2015, 卷: 130, 發布: 4, Pages: 775-787
Further subjects:B Economics
B CSR
B Clinic and Social Psychology
B Evolutionary
B Behavior
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總結:Consumer surveys repeatedly suggest that corporate social responsibility (CSR) and products’ social, environmental, or ethical attributes enhance consumers’ purchase intentions. The realization that CSR still has only a minor impact on consumers’ actual purchase decisions thus represents a puzzling paradox. Whereas prior literature on consumer decision making provides valuable insights into the factors that impede or facilitate consumers’ socially responsible consumption decisions, such elements may be only the tip of the iceberg. To gain a fuller understanding of the CSR–consumer paradox, this study proposes investigating the phenomenon through additional theoretical lenses, namely, a clinical psychology, an evolutionary psychology/biology, a social psychology, and an economic and economic psychology lens. From these four unique theoretical lenses, the authors derive an integrative framework and draw several propositions for further research.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-014-2111-1